SMS Technology Australia is a best described as mobile communications company delivering technology solutions and services to mobile phone users. The company provides three different yet highly complementary products and services to global customers operating on the GSM network. The products and services include:

A. innovative mobile communication devices designed to provide functional yet fashionable appliances to the over growing number of mobile phone users; and

B. enriched location based services (LBS) using mobile devices to users of its devices and users of other popular brands; and

C. interactive content to mobile phone devices within key growing market segments.

The company’s short-term competitive advantage is derived from the unique patented technology solutions that are seamlessly integrated into their new mobile devices and pre-existing mobile devices. The company aims to derive a more sustainable competitive advantage through contrived impediments created through relationships with major distributors and service providers around the world.

Developing services that complement and indeed increase service usage means that SMS Technology Australia is able to work closely with companies such as Telstra, Skycom and other international providers to distribute its mobile devices, services and content. Using a platform of time release innovation, the company has already developed capabilities into its devices to cater for future services that will be released to the market through its partners.

The mobile technology industry is highly competitive and very dynamic and therefore the company aims to be highly responsive to consumers by developing technologies that meet current user preferences. Delivering content not only to specialist devices designed by the company but also to existing devices means that consumers enjoy lower switching costs.

The company does not intend to develop or manufacture devices that would put them in direct competition with the major mobile phone brands, the strategy is one of integration of services with pre-existing SMS handsets and device differentiation in terms of its mobile watch device.

SMS Technology Australia has the people, systems, processes and resources to exploit distinct opportunities within the marketplace. As the world becomes increasingly ‘connected’ and users look for more fashionable or content rich devices, SMS is well positioned to take advantage of those opportunities.